Tieudungthongthai: Link to the full version is available at https://vtvgo.vn/ts/11251305
Today, the tech community is still buzzing with discussions about the launch event of Apple's new products. The latest generation of product lines such as the iPhone, Apple Watch, and AirPods has been unveiled.
The most anticipated information in this event is still about the iPhone 15 series. After more than 10 years since its introduction alongside the iPhone 5, the Lightning port on Apple's smartphones has been replaced with a USB-C port, similar to most other Android devices.
With the new processor, the iPhone 15 Pro and Pro Max are promising to dominate the world of mobile gaming in the future
Alongside the USB-C port, the iPhone 15 also features a design that is considered more beautiful and durable than its predecessors. The power button has been replaced with an action button. The Dynamic Island has made its debut on the iPhone 15 and iPhone 15 Plus, while the Pro and Pro Max versions have added a 5X optical zoom feature for more effective photography. The camera even allows users to use two cameras simultaneously to capture 3D spatial images.
And here is considered the first carbon-neutral product from the company, the 9th generation Apple Watch
The 9th generation Apple Watch series
With this new smartwatch edition, the company's top leadership has also reaffirmed Apple's 2030 commitment, focusing on science-based goals to reduce emissions by 75% by the end of this decade.
Users can start ordering these new-generation products from next Friday, September 22nd.
Before Apple, another major player in the smartphone market, Samsung, has also recently launched their new flagship models. Retailers are hopeful that the introduction of many new products will revitalize the smartphone market. Indeed, from the beginning of the year until now, the slump has been quite evident.
According to a report by Counterpoint, smartphone sales in the key Southeast Asian markets, including Indonesia, Thailand, the Philippines, Vietnam, and Malaysia, collectively dropped by 13% in the first quarter of this year compared to the same period last year. Vietnam, in particular, experienced the steepest decline at 30%, the most significant drop among the five major markets in the region. However, there is an interesting point in this report, which is that the premium smartphone segment seems to be relatively unaffected.
In the first 8 months of this year, smartphone sales through retail channels have declined by as much as 35% compared to the same period last year. However, in the premium smartphone segment, this figure is lower, ranging from about 7% to 12%
According to Counterpoint's survey, the premium smartphone segment appears to be relatively unaffected by the trend of tightening spending. With major brands launching flagship models later this year, retailers are hopeful that this will stimulate consumer purchasing power.
Consumers are not only attracted to new products but also look forward to major promotional events towards the end of the year. The smartphone market is predicted to pick up in the fourth quarter when retailers system have prepared various discount programs and implemented multi-channel sales strategies.
E-commerce is considered a potent sales channel contributing to the resurgence of the smartphone market. According to data from the e-commerce analytics company Younet ECI, Vietnamese consumers spend over 500 billion VND each month on purchasing smartphones through e-commerce platforms.