Tieudungthongthai
Hand-pounded lemon tea, cheese coin cake... Many shops are quick to "follow the trend", but is everyone successful?
Many trends have appeared in the past year that many consumers come to, and shops are also quick to follow the trend. Most recently, during the Christmas season, people saw many young people running to find the "velvet pine tree". Will trend-based business "bloom early and fade late"? Need a lot of preparation, or a little luck?
Line up to buy lemon tea, coin cakes, and custard cakes.
When consumers have a fever
Many shops are also quick to follow the "trend"
But not everyone is successful.
“Follow the trend, be lucky or be prepared”
Speaking of social network trends, I wonder how many trends you can name this year? Just to name a few, there are nearly a dozen trends. And especially, the most popular this year are eating trends. And let's see how quickly many people have caught on to business trends in the past year?
Hand-pounded lemon tea is in the top 3 most prominent food trends this year. Although it only appeared at the end of this year, looking at the scene of young people lining up... Waiting for hours. Even waiting until late at night just to buy a cup of "hand-pounded lemon tea"... even though the shop owner's hands were tired, he still tried his best to pound it.
Mr. TRAN QUANG NHAT - District 1, City. Ho Chi Minh
“Every day we sell about 300 to 400 cups. From 6:00 a.m. to 8:00 a.m. is the busiest, peak, and most crowded time, so customers will wait about 45 minutes to 1 hour.
Standing right behind the hand-pounded lemon tea is the cheese coin cake. Although the cheese coin trend does not last forever like cheese strings, it is enough for Ms. Hien to earn both capital and profit in 1 month.
Ms. VU THI HIEN - District 4 - City. Ho Chi Minh
"When I first sold the most a day, it was 2,000 pieces, more than 50 kg of flour, but now on this rainy day it's only reduced by 6-8 hundred pieces."
Even further, half a year ago... family members competed to make mangosteen chicken salad. Mangosteen chicken salad ranked 6th in this ranking. The number of buyers increased 2-3 times compared to the previous year, so many stores kept selling out of stock.
Ms. NGUYEN THU TRANG - City. Thu Duc - City. Ho Chi Minh
“This year it's more expensive because the mangosteen sucks too much, the mangosteen sucks, it's very peeling. High price...last year we sold chickens for 420, this year 440, 450. Depending on the season, the price of mangosteen and chicken."
What do these 3 eating trends have in common? It's no longer "hot" now... but quickly capturing the level of interest from social networks and consumers has brought good business opportunities to many shops in just a few months, even weeks.
A few months…even a few weeks. That reality shows us that if it is a trend, we will have to accept the fact that "it blooms early and fades late". That is, the time when consumers "get crazy" about that product will have a certain period of time. Even with the proliferation of social networking, we will have to accept that this trend will have an increasingly short lifespan. Several months and even…just a few weeks. The opportunity to make money from the trend will therefore also be shorter. So how to succeed with the trend?
To succeed with the trend
If you want to catch a trend, you will need to answer the question: Where do recent trends come from?
According to a market research unit, current trends on social networks in Vietnam all have a common formula: It is a word that emerged from the short video platform Tiktok and then spread thanks to Facebook and groups. On Facebook. The characteristic of online trends is their short "life span", so success is not a coincidence.
Mr. NGUYEN PHUONG LAM - Head of Market Analysis - E-commerce data company YouNet ECI
“The characteristics of these trends often come and go very quickly. Businesses that successfully catch trends: first, they must skillfully monitor e-commerce channels, and second, they must have appropriate marketing tools or create trends. For example, businesses with dragon fruit instant noodles create their own trends, or zinc velvet pine trees, stores that sell well have been in business for a long time. When the trend happens, they have a source of rapid revenue growth."
Mr. NGUYEN PHUONG LAM - Head of Market Analysis - E-commerce data company YouNet ECI
“When we see a trend, we must evaluate that trend to see if it is suitable for our business, our business capabilities. Second, evaluate your potential customer base to see if customers are still there when the trend passes. And they must have business data to make accurate decisions.”
It must be admitted that the power of social networking platforms can make a dish, or a restaurant... suddenly become surprisingly famous. The crowd effect is always an effective marketing tool and many investors also catch the "trend" and enthusiasm of the crowd, but not everyone is successful with these trends.