Despite the fact that the Mid-Autumn Festival is still a month away, some e-commerce platforms have already started selling many mooncake products with discounts of up to 50%. A common feature of these mooncakes is that they belong to smaller brands. For mini mooncake products with discounts of up to 50%, they are primarily from Chinese brands. According to a report from Metric, an e-commerce data platform, there are more than 406 mooncake sellers on the three largest e-commerce platforms today. Consumers tend to purchase these mooncakes through online shopping channels due to convenience, product variety, and the availability of home delivery services.
Statistics from the Metric market data platform show that, for the mooncake product category alone, considering the 5 popular e-commerce platforms including Tiki, Sendo, TikTok Shop, Shopee, and Lazada, there are over 600 shops generating orders for mooncakes on these platforms. Statistics from the Metric market data platform reveal that, specifically for mooncake products, across the 5 major e-commerce platforms, namely Tiki, Sendo, TikTok Shop, Shopee, and Lazada, there are more than 600 shops generating mooncake orders on these platforms.