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"Green and sustainable consumption has become a familiar concept to us in recent years. In June of this year, the National Assembly passed the amended Consumer Rights Protection Law, which, for the first time, introduced various provisions related to sustainable production and consumption.
This 'legalization' indicates that producing or using environmentally friendly products is now a mandatory requirement for many businesses and consumers.
Urban residents are already well-acquainted with this, but what about consumers in rural areas? With average incomes, are they willing to allocate resources for green products? Or will businesses themselves find ways to address the cost equation when producing environmentally friendly products?
Green consumption is not just a trend anymore; in recent years, it has become an essential need. Not only in urban areas but also among consumers in rural areas, there is an awareness of environmental protection. This means using products that are greener and cleaner.
No greasiness, no harm to a baby's skin, or the natural fragrance of fruits – for rural housewives, the definition of a 'green-clean' product is often as simple as that.
Whether they fully understand green products or not, they have undoubtedly started to adopt green consumption habits.
Ms. ĐẶNG THUÝ HÀ, Director of Customer Behavior Research at NielsenIQ Vietnam, mentioned, 'Consumers choose products and brands based on many factors. However, among the top 5 reasons, we can see that they care about natural ingredients. The origin of the product. This reflects a significant change in consumption trends and their approach to green products.'
While most environmentally friendly products tend to have higher prices than traditional products, habits are changing. But the question remains, are consumers willing to pay more for green products?"