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Green consumption is becoming an essential issue. According to a survey by the market research company Intage Vietnam, 95% of consumers in Hanoi and Ho Chi Minh City are environmentally conscious. As a result, they are changing their behaviors and habits to have a positive impact on the environment. This compels manufacturing companies to change as well, if they do not want to be left behind in the trend
Hanoi Soap Joint Stock Company has been in existence for over 60 years. They supply approximately 4,000 cleaning and household products to the market each year. Despite operating steadily with a well-established and reputable brand, they have had to shift towards greener production as consumer preferences increasingly focus on environmentally friendly products.
Mr. Lê Việt Phương, the Director of Hanoi Soap Joint Stock Company, a subsidiary of the Vietnam Chemical Group, stated, 'Currently, all of our company's products are diligently researched with a focus on meeting consumer needs. We are committed to using natural source materials to create products that are user-friendly and environmentally friendly. For example, our soap bars primarily use ingredients derived from palm oil.
The 'greening' of production is no longer an option but a necessary story for businesses. According to a Nielsen IQ survey, 77% of consumers are willing to stop using brands that have an adverse impact on the environment. They also prioritize products with natural origins.
Ms. LAN in Quoc Oai District, Hanoi, said, 'For consumer households, being green and clean is a top priority. I always want to contribute in some small way to reducing issues that affect the environment
Mrs. Quynh Anh, Vice Chairman of the National Competition Committee, Ministry of Industry and Trade, stated, "Consumers will be the decision-makers. They have the right to choose products that suit their needs. They have significant power. They decide which products to consume. Therefore, manufacturers must have a direction and adapt their production plans."
According to a Nielsen IQ survey, 80% of consumers are willing to spend more on products that are committed to being 'green' and 'clean.' Therefore, to enhance the value of their products and brand, many businesses have made efforts to invest in production and build a green brand associated with sustainable development.